from now on ayurvenat organic toothpaste comes in a plant-based tube made from sugarcane so no more plastic!also the cardboard box has been removed to reduce packaging and waste. the formula also has had a little update. Its effectiveness remains the same with the same active ingredient (miswak) and the same natural aroma with notes of aniseed and licorice. The change is in the improvement of the abrasive agent: we no longer use mineral silica but a cleaning particle of 100% plant origin and renewable source. This active ingredient micro-crystalline cellulose ensures gentle but effective cleaning while preserving enamel and dentin. with this certified organic ayurvenat toothpaste you make a gesture for nature and offer to your teeth an optimal combination of cleaning polishing and daily freshness. about the product:toothpaste for natural dental care and oral hygieneecocert certified organicplant-based tube from sugar canefree from titanium dioxidehomeopathy compatiblemild tasteplastic freepackaging: plant-based tube (sugar cane). With product information in english french and german.advice for good oral hygieneput a little toothpaste on your toothbrush and brush teeth and gums for 3 minutes. Rinse with clean water. Preferably brush your teeth after every meal. Use a new toothbrush regularly. attention!do not give to children under 7 years of age. Do not swallow. Store at room temperature.close the tube after use to prevent dehydration. ingredients (inci)hydrogenated starch hydrolysate salvia officinalis (sage) leaf water* microcristalline cellulose aqua (water) glycerin aroma (flavor) salvadora persica stem extract sodium cocoamphoacetate xanthan gum levulinic acid sodium cocoyl glutamate sodium chloride sodium levulinate stevia rebaudiana extract* sodium hydroxide citric acid potassium sorbate sodium benzoate. * ingredients from organic agriculture99% of the total ingredients are from natural origin23% of the total ingredients are from organic farmingnatural and organic cosmetic certified by ecocert greenlife according to ecocert standard